Friday 4 January 2019

Keep it, Bin it – Extra MSA proud partners of the Defra National Litter Campaign

Keep it, Bin it - Extra MSA proud partners of the Defra National Litter Campaign

Extra MSA are proud partners of the Defra National Litter Strategy campaign – Keep it, Bin it.

The national ‘Keep it, Bin it’ campaign, launched in partnership with environmental charity Keep Britain Tidy, is the first of its kind for Defra – bringing together a coalition of commercial partners to encourage people to responsibly dispose of their litter. Together we are calling time on rubbish excuses for littering.
Tackling litter is a government priority which was set out in the Litter Strategy for England and the landmark 25 Year Environment Plan, launched by the Prime Minister earlier this year.
The campaign’s target audience is 16-24 year olds, as research shows this demographic is the most likely to drop litter if the bins are full or there are no bins around. The campaign is a call to action for people to keep their rubbish, then bin it.

We’re calling time on littering – no more rubbish excuses

If there’s not a bin, keep your rubbish and then bin it when there is one. #KeepItBinIt

Locations